Concierge.

The brief

Concierge advises families on where to hold citizenship and residency. The audience is private, well advised already, and researching quietly at eleven at night. A conventional lead funnel reads as a threat to that kind of visitor, so the site needed the manner of a private office: quiet, precise, no pressure. It still had to do commercial work, because an unqualified enquiry costs a real advisory hour.

What we built

The interface runs low contrast with a serif accent and a lilac highlight, so it reads as considered rather than loud. A programmes library covers each jurisdiction, a comparison tool puts routes side by side so visitors can do their own homework, and an insights section gives the search engines something substantial to index. Enquiries route through a four step qualification review that captures the situation properly and posts into the CRM, so a real conversation starts already informed.