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Case study 01

Locate AI.

A dark, technical marketing site for an AI automation agency, built so that a cold visitor understands an abstract service inside one screen and has somewhere obvious to go next.

Discipline
Brand & website
Year
2026
Built with
Next.js, Vercel
Live site
locateai.co.uk ↗
The Locate AI homepage

The brief

Locate AI builds automations that take admin work off UK small businesses. That is a hard thing to sell from a homepage: the service is invisible, the buyer is busy, and every competitor uses the same vocabulary. The site had to state the promise in plain language, feel technical enough to be credible with an operations lead, and stay warm enough that a plumber or a clinic manager does not bounce. Everything else was secondary to one action: book a strategy call.

What we built

The hero states the promise in one line, “The admin runs itself. You run the business.”, and beside it a radar sweep surfaces live proof cards: a voice agent answering a boiler repair call, a lead pre-qualified, a year-one ROI figure. Below the fold the page argues in receipts rather than adjectives: a 90-day payback stance, case studies led by their numbers, a four-phase process, an industry picker, and an ROI calculator that turns team size and hourly cost into a yearly saving. A strategy call button stays fixed in the header the whole way down.

Brand kit

The identity.

Logomark only. Locate has no wordmark by design.

Palette

  • Ink#0A0B0D
  • Signal blue#386CFF
  • Blue light#5B8CFF
  • Lavender#BCD0FF
  • Muted#9FABC4

Typefaces

  • GeistDisplay and body
Locate AI further down the page
Locate AI on mobile

Scope

What shipped.

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